Insights

We possess over 50 years of combined experience in market research and consulting, primarily across automotive, telecommunications, financial services and CPG.

Our expertise ranges from large market segmentation studies, to ongoing brand measurement studies, to quick concept testing and pricing research.  From this wealth of expertise, we are able to draw unique insights for our clients.

In this section we include a number of white papers that we have put together with insights we are happy to share with you.

Please don’t hesitate to contact us with any questions, or to find out how we can help your business uncover unique insights on your customers and prospects.

Please download the latest insights below

Our Perspective on Pricing Research (click to download) 

One of the most important decisions a company faces is how to price its products and services. This whitepaper discusses four techniques researchers commonly use to help make this decision in order to maximize profits or to become the market leader.

Automotive Quality from a Consumer Perspective (click to download) 

Product quality offers the most direct means to grow market demand and set prices, determining automakers’ sales and profits. But businesses need to understand that, from consumers’ standpoint, quality has many manifestations, and the way quality manifests itself plays a unique role in the business.  Automakers that understand these nuances, and develop strategies to leverage them, succeed in the marketplace.

The following white paper provides insights on how consumers view quality, and a recommended approach for generating demand and establishing a price premium.

Hybrid vs Electric Vehicles from a Consumer Perspective (click to download)

For all the news about governments banning combustion engines in the future, and automakers planning for electric vehicles (EVs), there is little reporting about how consumers feel about EVs. 

The following white paper provides insights on how consumers feel about EVs, and how governments and automakers may unleash the full potential or greener automotive technology.