Email: info@panalyticsgroup.com
Research Services
Sound market research is about proper design, care in execution and effective analysis and reporting.
Expert Design
Our research team includes experts in global research and a wide range of research methods (e.g. Paired trade-off analysis, market segmentation, Commitment Tracking), with experience in virtually all industry verticals.
We take great care to design an appropriate sampling plan and questionnaire to ensure our clients- business questions are accurately and effectively answered.
Key design considerations include:
- Objective - what questions do we need and want answered
- Audience - what is the population and subgroups of interest
- Level of desired statistical accuracy (how will this information be used)
- Budget & timeline
Innovative Data Collection
Panalytics produces unparalleled results by employing some of the industry’s leading software companies. Furthermore, our personnel who manage each stage of a project have direct experience in all aspects of research, including: scripting, sampling, and quality control. We continue to expand our research capabilities as new tools and technologies become available.
We provide online, in-person, mail and telephone data collection across the globe. We have collected data in more than 20 countries across the Americas, Europe, Asia and the Middle East.
The key considerations during this phase are:
- Meeting the budget and timeline requirements
- Maximizing response rates
- Quality control checks for accuracy of the survey logic
- Review partial results to verify appropriate design
Advanced Data Processing and Analysis
We are perhaps best known for the quality of our data and our data processing and analysis expertise. We have tools and systems in place that help us read data, accurately and efficiently process them, and produce highly useable data tables in a timely and cost effective manner. We work with each client to ensure the data are presented in a format that is most appropriate for their use.
Innovative Reporting
Although we pay close attention to design and execution of research projects, we are mindful that unless the results are reported in a timely and effective manner, they are of little use to our clients. To that end, we have put in place the necessary technologies and processes to produce user-friendly, actionable, and timely research results for our clients.
We are able to send Hot Alert reports during data collection. These reports include data from the survey or a database and are created if certain conditions occur within the survey. We prepare live reports for our clients, so they can get quick information on key findings while their project is still in data collection mode. We produce detailed interactive reports, so our clients can maximize their understanding of the research findings. Regardless of the reporting methods, our key considerations are to:
- Answer questions for which the research was commissioned
- Present the information in an organized and logical manner
- Keep reports simple, concise and to the point
- Produce the results as soon as they are needed