Shahrokh Khorram - President

Shahrokh Khorram is recognized as a leader in the market research field, where his technical expertise and sound judgment have benefited clients for nearly 20 years.

Shahrokh has direct experience in all aspects of market and public opinion research. This background allows him to provide clients with unique methodological approaches, advanced analytical capabilities and unique reporting techniques. With all projects Shahrokh seeks to provide information that clients can easily use to identify problems and opportunities, and develop actionable solutions to address them.

Throughout his career, Shahrokh has worked with some of the most successful organizations in North America in a variety of sectors. He serves these organizations, and government clients with an uncompromising commitment to research excellence.

Vincent Lee - Research Services Director

Vincent Lee has over ten years of experience in market research. He is a precision-driven, hands-on researcher providing our clients with timely and accurate data and information. He has worked extensively in the areas of sampling, survey programming, data processing, data analysis, quality control and, importantly, project planning and execution.

Vincent joined Panalytics Research Group following successful tenures with a number of leading research organizations, where he was responsible for a broad range of activities ranging from quality control, process development, and management of data processing departments.

As a veteran researcher, Vincent understands the importance of maintaining a flexible project and resource plan. This is why our clients continue to receive precise research results on-time.

Kelvin Ng - Project Director

As a member of the management team since inception, Kelvin Ng supports Panalytics' operations with over 25 years of experience in business processes and project delivery.

Kelvin has been engaged in both the service and product sectors, occupying key senior management and executive positions in leading organizations, including a number of years with CGT Research International as Director of Operations. Kelvin also has extensive experience in online marketing, having served as General Manager with a successful web development firm specializing in SEO/SEM. He has worked with a global clientele ranging from small business entrepreneurs to enterprise level CEO’s.

In all projects, Kelvin ensures that our team maintains focus on client service and the delivery of good dollar value at all times.

Luo Wang - Senior Analyst

Luo Wang has been analysing data and creating statistical models for the past seven years. He specifically has extensive experience creating software applications to develop new data models.

Luo has a Masters degree in Statistics and Mathematics from Brock University in Ontario, Canada. He has published several papers on data methods and their applications. Motivated by his incessant curiosity, Luo constantly tries to improve modern market research methodologies to provide greater insight and efficiency.

Luo’s academic training, combined with his experience and his uncompromising commitment to quality has made him a tremendous asset to our clients worldwide.

Our Partners

Lana Porter Group Inc.

The Lana Porter Group is a global leader in retail and consumer insights research, with a particular focus on branding, packaging design and communications. They are a full-service market research company that provide both qualitative (focus groups to ethnography) and quantitative research services (market segmentation to custom online panels). The Lana Porter Group conducts research on a local, national and international basis, with clients ranging from small local companies through to Fortune 500 players. The Company’s client portfolio consists of some of the world’s top brands across a variety of categories, including athletic footwear manufacturers, clothing and apparel retailers, healthy and beauty product manufacturers, department stores, financial institutions, and game and toy manufacturers.

Confirmit

Confirmit provides some of the most comprehensive and innovative solutions for survey research applications available today. With an extensive product portfolio covering the entire research process, Confirmit assists Panalytics in allowing our clients to benefit from leading-edge technology and the latest developments in survey research methodologies. From complex survey design, data collection, and data processing to analysis and online reporting, Confirmit technology has been evaluated and proven by industry specialists in leading Market Research organizations around the world. Confirmit is the most scalable, feature-rich, and integrated Web survey software available with functionality to meet the requirements of advanced Market Research professionals.

Sawtooth Software

Sawtooth Software has been a long standing provider of the most advanced analytical tools available to the market research industry. Their Choice Based Conjoint and Hierarchical Bayesian models are some of the most sophisticated tools used in market research today. Although these models may be complex, we work with our clients to make them easy to understand and simple to apply. Many of our clients have benefited greatly from the use of these powerful tools.

SPSS

SPSS is the most commonly used software in market research worldwide yet very few researchers actually take full advantage of this sophisticated software. Panalytics is a beta tester for some of SPSS’s most advanced applications. This has contributed to our extensive knowledge of SPSS in benefit of our clients for over 20.